Please send your questions regarding the rules to general@liferounds.com

Rules of the position change:

1. Cells can be empty (grey) and active (all others).
2. Adjacent cells, or neighbours of a cell are the eight nearest cells.
3. If an active cell has two or three active neighbours it stays active.
4. If an active cell has less then two or more than tree active neighbours it dies (becomes empty).
5. If an empty cell has exactly three active neighbours it borns (becomes active).

Rules of the born:

1. If two or three cells that give a birth to a cell are single advertiser cell ads, the cell been born becomes the same advertiser's cell ad.
2. If the one cell that give a birth to a cell is an ad and other two are black, the cell been born becomes the same advertiser's cell ad.
3. Otherwise the cell born as black. It behaves as an active, but do not carry any advertisement any more (is not an ad).

Rules of the cell ad purchase:

1. Current price is $15 for a cell.
2. In the initial position you can purchase any rectangular block of cells that is totally empty. The minimum block size is 2x2 cells or 1x3 cells (the minimum that will live for some time). Please remember that in the initial position there is no border requirement so anyone can place cells adjacent to yours, so if you wish to have a free area around your cells you should purchase it. All the cells you have paid for will carry you link until game start, then only active cells will be hotlinked.
3. After the game starts you will be able to purchase any rectangular block of cells that is totally empty or black and has a border of 1 empty cell (you will not pay for the border).